Sports Tourism Market Report Overview
Sports tourism is a growing segment of the travel industry that involves individuals traveling to different destinations to participate in or watch sports events. It encompasses a wide range of activities and experiences, from attending major international sporting events to participating in local tournaments or simply visiting sports-related attractions.
This ‘Sports Tourism Analysis’ report provides valuable insights into the sport tourism industry. It analyzes the key market trends, tourist profiles, and sports sponsorship activities in the hotel and airline sectors. The report also highlights the key opportunities and challenges faced by market participants.
| Major Recent and Upcoming Sports Events (2023-2026) | · Ryder Cup 2023, Italy (Rome)
· World Snooker Championships 2024, UK (Sheffield) · ICC Men’s T20 World Cup · Olympic Games 2024, France (Paris) · FIFA World Cup 2026 (US, Canada and Mexico) · ICC Cricket World Cup 2023, India · World Rowing Championships 2025, Australia (Perth/Sydney) |
| Key Sport Tourist Profiles | · Sport event tourists
· Active sport tourists · Nostalgia sport tourists · Passive sport tourists |
| Key Sports Sponsorship Activity | · Hotel Sector
· Airlines Sector |
| Enquire & Decide | Discover the perfect solution for your business needs. Enquire now and let us help you make an informed decision before making a purchase. |
Buy The Report to Get More Insights into the Sport Tourism Market
Key Sport Tourism Trends
Sustainable practices; destination marketing and branding; and digital transformation are the prominent market trends impacting the sports tourism industry.
Sustainable Practices: Sustainability in the sports tourism industry includes lowering the carbon footprints of events, encouraging environmentally friendly modes of transportation, implementing waste reduction plans, and supporting geographic conservation initiatives. Sustainable sports tourism practices are becoming increasingly crucial for destinations, event organizers, and travelers.
Buy the Report to Get More Insights into the Sport Tourism Trends,
Sport Tourism Market Segmentation by Tourist Profiles
The main sport tourist profiles are sport event tourists, active sport tourists, nostalgia sport tourists, and passive sport tourists.
Sports event tourists: These tourists attend ‘once in a lifetime’ events. They will be motivated to visit world-class stadiums and require attractions and activities on either side of the event to form a complete vacation. The sports event is the primary motivation.
Active sport tourists: These sport tourists travel to either play sport competitively, or for leisure. They will travel to a destination that has a specific climate for their sport, and one which facilitates their sporting experience. According to the GlobalData Consumer Survey Q3 2021, Peru had the largest proportion of vacationers who go for sports and adventures.
Source Markets as per the Vacationers Who Go for Sports and Adventures
Buy the Report to Get More Insights into the Key Sports Tourist Profiles
Sport Tourism Market by Sport Sponsorship Activity
Airlines Sector: Qatar Airways renewed its partnership with FIFA as a Sponsor for the 2026- and 2030 Men’s FIFA World Cups. The company strategically leverages sports sponsorship to elevate its brand positioning. It partners with renowned football clubs and organizations that have a global fan base to gain optimal visibility. Significant FIFA tournaments, such as the FIFA World Cup 2026, the FIFA Women’s World Cup 2027, and the FIFA World Cup 2030, will be included in the agreement. Additionally, the deal will include all youth men’s and women’s tournaments, commencing with the FIFA U-17 World Cup in Indonesia.
Buy the Report to Get More Insights into the Key Sport Sponsorship Activities in the Sport Tourism Market
Scope
This key trends report provides valuable insight in to sport tourism. The four main types of sport tourist are profiled to inform marketing strategies, major trends impacting this type of tourism are assessed, past and future sport events are judged by their tourism impact, destination case studies are provided for valuable context, advertising activity demonstrates how specific tourism sectors are utilizing sport sponsorship, and the challenges and opportunities section forms recommendations for companies and destinations on how they can increase their presence within sport tourism.
Key Highlights
- It has been observed that a significant number of tourists are engaging in niche sports as a key or supplementary factor for their travel decisions. The popularity of pickleball in the US experienced a significant increase in 2022, with more than 36 million individuals participating in the sport. This figure represents a substantial rise from the number of people who played pickleball in 2021.
- Cultural tourists can be attracted by offering experiences such as stadium tours and hall of fame visits, which can be utilized by sports teams, destinations, and specialized tour operators. GlobalData’s Q3 2021 Consumer Survey reveals that a significant proportion of global respondents have expressed a penchant for cultural trips.
- The popularity of pickleball in the US experienced a significant increase in 2022, with over 36 million individuals participating in the sport. This figure represents a substantial rise in the number of people who played pickleball in 2021.
Reasons to Buy
- Gain insight into the different types of sports tourists.
- Understand key themes currently impacting sports tourism.
- Understand the tourism impact of major events.
- Look at key sponsorship trends that are improving the visibility of tourism companies.
- Gain a detailed understanding of the challenges and opportunities in this space.
This post was originally published on 3rd party site mentioned in the title of this site
