Woodcliff Lake, NJ – March 20, 2024… BMW brings back
its Ultimate Driving Experience tour for 2024 this week, welcoming BMW
customers and enthusiasts for an immersive program led by BMW
professional driving instructors and product experts. This year’s tour
will visit over 20 cities across the U.S., featuring a range of
dynamic experiences in BMW’s latest vehicles as guests explore BMW
technology, performance, and safety innovations and test their skills
behind the wheel.
Visitors will enjoy the following activities at this year’s Ultimate
Driving Experience:
-
Autocross: a performance driving session with
professional instructors that highlights BMW driving dynamics,
advanced technology, and state of the art safety features on a
challenging closed course. This year’s on-track experience showcases
the 100% electric BMW i5 eDrive40 and BMW 540i xDrive (Ages 18+). -
Street Tours: New for 2024, visitors can experience
multiple BMW vehicles at once while switching between models during
a guided test drive with professional instructors on local roads
(Ages 25+). -
BMW Innovations: Also new for this year, consumers
will be able to engage with product experts as they discover more
about BMW’s commitment to sustainability and cutting-edge
engineering. Guests will also learn more about electric vehicle
ownership, including best practices for vehicle charging (Ages 18+). -
Interactive Displays: Visitors will be treated to a
static display of BMW’s newest product offerings accompanied by
vehicle experts. The lineup includes the all-new fully electric BMW
i5 Sedan and the 644-horsepower plug-in hybrid electric BMW XM
Sports Activity Vehicle.
The full BMW Ultimate Driving Experience schedule, as well as more
program information, can be found on the official BMW UDE website.
The first stop will take place in New Jersey from March 21 – 24 at
MetLife Stadium. Further tour stops this year include Atlanta,
Chicago, Phladelphia, Seattle, San Francisco, Dallas, and many more.
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BMW Group In America
BMW of North America, LLC has been present in the United States since
1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in
2003. The BMW Group in the United States has grown to include
marketing, sales, and financial service organizations for the BMW
brand of motor vehicles, including motorcycles, the MINI brand, and
Rolls-Royce Motor Cars; Designworks, a strategic design consultancy
based in California; a technology office in Silicon Valley and various
other operations throughout the country. BMW Manufacturing Co., LLC
in South Carolina is the BMW Group global center of competence for BMW
X models and assembles the X3, X4, X5, X6 and X7 Sports Activity
Vehicles. The BMW Group sales organization is represented in the U.S.
through networks of 350 BMW passenger car and BMW Sports Activity
Vehicle centers,146 BMW motorcycle retailers, 105 MINI passenger car
dealers, and 38 Rolls-Royce Motor Car dealers. BMW (US) Holding
Corp., the BMW Group’s sales headquarters for North America, is
located in Woodcliff Lake, New Jersey.
Journalist note: Information about the BMW Group and
its products in the USA is available to journalists online at www.bmwusanews.com , www.miniusanews.com and www.press.bmwna.com.
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