Six tours – out of 700 – have emerged winners in the Deeper into Hong Kong: Creative Itinerary Design Competition, which seeks to identify creative ways to showcase Hong Kong to travellers.
The competition, jointly organised by the Tourism Commission and Travel Industry Council (TIC), featured six contest themes and attracted 700 entries put forward by 135 travel agents. Tour ideas that entered into the competition included camping at fish farm in Sai Kung, peace bun workshop on Cheung Chau island, and a boat trip to see unique rock formations in the Hong Kong Geopark.
Amid stiff competition, the six tours that claimed the top prize in each theme were: Going Far Far Away – Exploring the enchanting Sha Tau Kok, Lai Chi Wo and Mui Tsz Lam by Walk in Hong Kong; Fun Water Adventure: Sai Kung Star Gazing and Marine Exploration by NDS Travel; Legacy of Joy: Cheung Chau Cultural Tour by Pok Yat Travel Company; HK Pop Culture: 100% Hong Kong by HR Travelling; Journey Through National History: A Story of History and Tong Lau by Toudays Travel Technology; and Unconventional Journey: 2-day Hong Kong Urban Legends Tour by Ambition Travel.
The winners not only took home a prize, but their winning tours also earn listings on the websites of both Hong Kong Tourism Board and TIC to attract enquiries and bookings.
Gianna Hsu, chairman of co-organiser TIC, said: “We encourage travel agents to design quality in-depth tours of distinct themes that display the east-meet-west culture and different faces of Hong Kong. Such tours will enhance the city’s competitiveness and lengthen visitors’ stay duration.”
Hsu noted that the competition attracted a wide range of agents, in addition to familiar players.
Commenting on his winning entry, Paul Chan, CEO and co-founder of Walk in Hong Kong, told TTG Asia: “Only a million out of seven million people in Hong Kong have been to Sha Tau Kok. The overnight tour promotes insightful experiences via interaction with villagers through workshops, guided tour, and activities.”
Kenji Tsang, outbound and inbound department manager of Ambition Travel, hoped that his winning tour would allow urban legends to remain with more generations to come, and entice young FITs to join guided tours while in Hong Kong.
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