Living Tours, a Portuguese tour operator, participated for the first time in ITB China (May 27 to 29) in Shanghai, joining the delegation of Portuguese companies in the China Roadshow (May 29 to 31), with stops in Beijing, Guangzhou, and Macau.
The leading tour operator in Portugal and Spain kicked off a week entirely dedicated to major industry events in China to promote new tours and activities in Portugal and Spain, with updates for those planning to travel to cities like Lisbon, Barcelona, Madrid, Ibiza, or Palma de Mallorca.
While this debut at ITB China marks a new phase, the connection to the Asian market had already been established via a partnership with Trip.com earlier this year to enhance the range of activities and experiences available in Portuguese territory for Chinese travellers.
For Rui Terroso, CEO of Living Tours, visiting the major industry events in China is “essential for the strategy of promoting the destinations we represent, especially due to the opportunity to strengthen our proximity with local partners and customers”.
The partnership with Trip.com helped to make Living Tours’ presence in China even more indispensable, he added.
For ITB China, Living Tours shared updates on new routes and private activities in Portuguese territories, where the company now offers its own resources, fleets and teams in cities like Lisboa, Fátima, Nazaré, Óbidos, Arrábida or Comporta to provide experiences focused on gastronomic and wine tours.
Additionally, turn-key tours can be experienced in Spain’s cities – Barcelona, Madrid or Andaluzia, while in the Balearic Islands region, specifically in Ibiza and Palma de Mallorca, the focus is on the nature and adventure tourism with activities like hot air balloon flights, visits to sea caves and coasteering. Also available are boat parties with international DJs, entertainment teams and swimming in the Mediterranean Sea.
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