The Mutua Madrid Open, will witness the presence of LONGi Solar as the “Exclusive Global Solar Energy Partner” of the ATP Tour, marking the second year of their collaboration. This partnership highlights the joint commitment of LONGi and the ATP Tour towards sustainability, amalgamating LONGi’s advanced solar and hydrogen solutions with the Tour’s mission to foster a sustainable future through its international tournaments.
Renowned as one of the world’s largest solar technology companies, LONGi boasts technological prowess in solar cells and modules, having broken the record for photovoltaic (PV) cell conversion efficiency an impressive 16 consecutive times. Additionally, the company has set ambitious sustainability goals, becoming the first Chinese solar manufacturer to join prestigious climate initiatives like RE100, EP100, and EV100.
At the core of this partnership lies LONGi’s PLAN GET (Green, Energy, Tours) initiative, aimed at reducing waste and carbon footprint. Leveraging the ATP’s digital platforms, social media, and event signage, LONGi endeavors to engage tennis enthusiasts globally, showcasing its range of green energy solutions.
Through this collaboration, LONGi envisions promoting and cultivating green sport, fostering dialogues on enhancing the carbon footprint of sporting events and offering sustainable solutions. These initiatives encompass reducing resource waste, implementing low-carbon measures, and fostering a green ecosystem through clean energy utilization.
Recognizing the global significance of sports in both contributing to and suffering from climate change, LONGi, as the official solar and hydrogen partner of the ATP Tour, pledges to uphold green sport as a global expectation and responsibility.
With an estimated annual global emissions footprint from sports activities amounting to approximately 350 million tons of CO2e, LONGi aims to utilize the broad social platform provided by global tournaments to raise awareness about environmental issues and advocate for sustainable practices.
Conny Richter, Marketing Director of LONGi Europe, underscores the importance of educating individuals about the climate impact of sporting events and advocating for sustainable solutions.
During the Mutua Madrid Open, LONGi will engage with stakeholders to discuss the potential and impacts of solar technology on sporting events, furthering its commitment to its Solar for All initiative and corporate social responsibility efforts.
Attendees of the Mutua Madrid Open can visit LONGi at stands 18 and 19 to explore solar innovation, sustainability initiatives, and LONGi’s contributions to corporate social responsibility.
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