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If you’re a Swiftie, you probably know that getting tickets to Taylor Swift’s 2024 Eras Tour is both an exhausting and thrilling experience (or “miserable and magical,” as she might say). You’ve likely spent a “Fortnight” waiting in that queue, stressing over when and where you’ll get to claim your seats. Now that you’ve scored some and are set to take in all the cryptic chaos, profound lyricism, and surprise songs in person oversees (she’s hitting up Paris, the UK, Canada, and more this time), it’s time to focus on a new challenge: what to wear to a Taylor Swift concert.
After streaming The Eras Tour movie at home, or attending one of the shows during a previous leg of the tour, you’ve likely realized there’s no shortage of options, especially since this stadium tour allows fans to revisit every musical genre and aesthetic that Swift has masterfully created. With the recent release of The Tortured Poet’s Department, there are 11 complete worlds to dance around in, which means you can channel any of those eras when choosing your concert outfit.
While The Tortured Poet’s Department era seems to be favoring a black, white, and greige color scheme, you don’t have to rock the star’s pleated Coachella skirt or the pair of black briefs from the album cover (although if you want to, we support it). Maybe you’re not feeling that vibe at all, and as an OG, prefer to show off your “I knew her before she was big” energy with debut-inspired cowboy boots. Or, perhaps you had tickets to a canceled Lover Fest show (RIP) and never got to wear your rainbow glitter ensemble. There are tons of stylish routes you can take, and whether you’re a flannel-shirt-wearing Evermore stan or prefer the glam of the Midnights era, Taylor Swift’s Eras tour is your guaranteed opportunity to dress up.
If you’re feeling conflicted about what to wear, go ahead and shake off the pressure because we’ve broken down potential concert looks, era by era.
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1. Taylor Swift (Debut)
Image Credit: Getty Images, Adobe. Design: Sasha Purdy/Stylecaster. Taylor Swift’s country era is where everything began. If you went to one of her first concerts, you may still have an early 2000’s look in your closet (or if you’re really lucky, an old concert T-shirt). Swift’s early career wardrobe consisted of country-meets-boho dresses, cowboy boots, and long curly hair (with an epic side-part).
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A Floral Midi Dress
Image Credit: Courtesy of Hollister This Hollister floral dress looks like something 2006 Taylor Swift would wear, yet it’s still modern enough to wear beyond the concert! This one is available in eight colors and ranges from XXS to XXL.
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Cowboy Boots
Image Credit: Courtesy of DSW Taylor Swift isn’t the only fan of cowboy boots. While she certainly worked them into her look early on in her career, the wardrobe staple—which now has Beyoncé’s stamp of approval—is a major trend for 2024. Invest in a basic brown pair now and you’re bound to get some good use out of them.
$809516% Off
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Boho Drop Earrings
Image Credit: Courtesy of Amazon No country princess look is complete without a pair of boho earrings. This teardrop-shaped pair (wink, wink) gives the trend a more modern twist. Plus, at $11, it won’t break the bank.
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2. Fearless
Image Credit: Getty Images, Adobe. Design: Sahsa Purdy/stylecaster. The Fearless aesthetic is a more playful version of the original Taylor Swift look—think more sparkles, more glam, and anything that relates to the You Belong With Me music video. You can play into the “band geek” look, channel Tay in her “best dress,” or slip on a slouchy beanie (very early 10s) to nail this playful era.
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Plaid Pajama Pants
Image Credit: Courtesy of Amazon Recreate the iconic window scene from the You Belong With Me music video by wearing this pair
of plaid pajama pants with a DIY “Junior Jewels” T-shirt. -
Non-Prescription Rectangular Glasses
Image Credit: Courtesy of Amazon The window scene look isn’t complete without thick-framed glasses. This pair
is perfect and under $15. -
Fringed Mini Dress
Image Credit: Courtesy of Amazon Throw it back to the Fearless tour era which included lots of fringed mini-dresses, including a metallic pick similar to this under-$100 design
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3. Speak Now
Image Credit: Getty Images, Adobe. Design: Sasha Purdy/stylecaster. The obvious Speak Now outfit would be a full-on wedding dress (because nobody is marrying the wrong girl on your watch). But if you want to wear something a bit more low-key, you aren’t limited to the bridal theme. Taylor Swift’s personal style during the Speak Now era was filled with 1950s-inspired dresses, skater skirts and quite a few scarves (foreshadowing).
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Purple Mini Dress
Image Credit: Courtesy of Showpo This purple fit-and-flare mini dress is a great look-alike to the purple dress Taylor Swift famously wore during the Speak Now tour.
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T-Strap Pump
Image Credit: Courtesy of DSW Taylor Swift loves a vintage-inspired shoe, and at this time, she was completing her street style looks with a T-strap heel. If you want to fully commit, invest in this throwback beige pair if you’re down to full commit.
$609537% Off
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Red Lipstick
Image Credit: Courtesy of Nordstrom Red lipstick is part of Taylor Swift’s signature style, and while the singer happens to have a few favorites, one of them is MAC in the shade Ruby Woo.
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4. Red
Image Credit: Getty Images, Adobe. Design: Sasha Purdy/Stylecaster. The ground rules for dressing for the Red era are simple: wear something red! Taylor Swift’s Red-era wardrobe consisted of high-waisted short shorts, striped T-shirts, button-downs, sparkly bodysuits, a black top hat, red heart sunglasses, and oxfords. As long as you wear a combination of those items, you’re golden…err, we mean, red.
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A Striped T-Shirt
Image Credit: Courtesy of Gap A striped tee will instantly signal to other Swifties that you’re dressed for the Red era, and on top of that, it’s comfy.
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Black Shorts
Image Credit: Courtesy of Amazon If there’s one item of clothing that Taylor Swift wore the most during the Red era, it’s high-waisted mini shorts. This pair
from Amazon will help you achieve Tay’s retro-inspired look while also being neutral enough to work into a bunch of summer outfits. -
A Fedora
Image Credit: Courtesy of Revolve No Red era look is complete without one final touch: a brimmed black hat. And while you might not be the special someone who receives Taylor’s topper as she performs “22,” you can work a fedora into your concert outfit with this pick from Brixton.
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Keds
Image Credit: Courtesy of Amazon Sure, she loved her lace-up oxfords, but the “All Too Well” singer also single-handedly brought back Keds
. Work this comfy shoe into your look so you can dance the night away without having to nurse blisters the next morning.$235558% Off
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5. 1989
Image Credit: Getty Images, Adobe. Design: Sasha Purdy/Stylecaster. Filled with side parts, sparkles, and pop hits, the 1989 era is for the party people. And perhaps nothing says “Welcome to New York” better than showing off your body in “Style”—which means if you love a crop top and “tight little skirt,” this is your time to shine.
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A Skater Skirt
Image Credit: Courtesy of Amazon If you’ve still got a “Black Space” when it comes to your concert outfit, work this skater skirt
into your look. Swift wore designs just like it while out in NYC and on tour. Plus, in 2024, it’ll help you nail the tenniscore aesthetic, so at less than $30, it’s a good investment.$152335% Off
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Sequin Bomber Jacket
Image Credit: Courtesy of Amazon Well-versed Swifties remember when Taylor rocked a multi-colored sequin jacket
on the 1989 tour, so it’s no surprise they’ve already flocked to Amazon to purchase this option—and give it a glowing review.“I purchased this jacket last month as part of a Taylor Swift/1989 inspired costume – which I wore to see her Eras movie – this jacket is jaw dropping cute,” wrote one happy fan. “Strangers came up to me to tell me how perfect it looks! It’s comfortable and well made, and fits true to size. I like it so well I wore it out to the casino a couple weeks later – again, got compliments! It’s bright and flashy, but also a classy jacket with just the right touch of glamour. I couldn’t be more pleased with it. It’s a keeper!”
$40449% Off
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Black Crop Top
Image Credit: Courtesy of ALO 1989 was Swift’s official crop top era, and while this cutout design is similar to styles she wore on stage, it’s technically a sports bra, which means you’ll feel extra supported as you bop along to the songs.
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Retro Sunglasses
Image Credit: Courtesy of Amazon Promo photos for 1989 include a shot of Swift rocking wayfarer sunglasses, which means some sweet, classic shades
are the perfect accessory to pull your look together. -
6. Reputation
Alright Swifties, this is your time to dress for revenge and play into your hardcore alter-ego. Whether you want to go the snake route (classic) or take control of your own narrative with a glittery black outfit, you’ll be ready to show everyone what they made you do.
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Snake Bodysuit
Image Credit: Courtesy of Revolve This snake bodysuit is, quite frankly, hot. Layer it over a black bralette, under a leather jacket, or just strategically add some boob tape.
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A Hoodie
Image Credit: Courtesy of Amazon Taylor Swift famously wore an oversized Gucci hoodie during her “Look What You Made Me Do” music video, but should that be a bit outside of your budget, this $31 dress alternative
is a similar vibe. -
Asymmetrical Styles
Image Credit: Courtesy of Zappos One way Taylor channels that big Reputation energy? With asymmetrical styles. And while you might not want to attend a concert in a one-legged bodysuit, similar to what the singer wears on stage, this one-sleeved shirt is a wearable alternative.
$7511836% Off
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Heeled Ankle Boots
Image Credit: Courtesy of Amazon Blondie’s edgy style wouldn’t be complete without some chunky boots
. Pair this budget-friendly, lace-up pair with your oversized hoodie and you’ve got yourself a full fit. -
7. Lover
You can leave your Christmas lights up until January and you can also wear a full-on rainbow glitter fantastic look to the Eras tour. If you didn’t get to attend the Lover tour and have had your outfit ready in your closet for years, this is your chance to shine—literally!
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Rainbow Dress
Image Credit: Courtesy of Show Me Your Mumu Stick to the rainbow color scheme of the Lover album by slipping on a sparkly, multi-colored dress. This mock-wrap design from Show Me Your Mumu isn’t just comfy, it also ranges from size XS to 3X.
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White Boots
Image Credit: Courtesy of Lulus What better way to balance out a colorful look than with neutral white boots? Even better: this embellished western pair can pull double duty should you find yourself attending a Beyoncé concert, too.
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A Colorful Denim Jacket
Image Credit: Courtesy of Amazon If you’re trying to be more low-key but still want to embrace Swiftie-approved fashion, swap your everyday jacket for this pink denim alternative
, which gives off a romantic feel and will pair well with your warm-weather outfits. -
8. Folklore
The Folklore and Evermore aesthetics are obviously very similar since they are sister albums. For Folklore, you can differentiate your look by leaning into the Cardigan, Betty, August storyline. Or, if you really want to get niche, dressing as Rebecca from The Last Great American Dynasty would be so cool and statement-making.
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A Cardigan
Image Credit: Courtesy of Quince If you weren’t able to get your hands on one of the official Taylor Swift cardigans, Quince’s cable knit is the perfect replacement. Not only is it similar in vibe, it’s made from organic cotton, has a 4.8-star rating, and is luxury-like while still costing less than $100.
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A Plaid Skirt
Image Credit: Courtesy of Amazon Folklore leans into cozy, academia-inspired fashion, so even if you’re just wearing a simple, brown plaid skirt
, it’ll be easy to recognize which era you’re dressing for. -
Breezy Dresses
Image Credit: Courtesy of Dôen Alternatively, you could go the sweet and dreamy angle. Taylor began incorporating breezy Dôen dresses into her wardrobe beginning in 2020, and considering she’s still a fan of the brand, don’t be surprised if you spot her wearing this exact look sometime in the near future.
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9. Evermore
Image Credit: Image: @taylorswift on Instagram; Adobe. Design: Sasha Purdy / StyleCaster Evermore finally got the love it deserved from Taylor Swift during the Eras Tour. Show your support for what some argue is her best album (It’s me, hi) and wear your best Evermore flannel shirt or jacket. Since many tour dates are in the summer, you may want to air on the lightweight side of fabric choices. Or, show up in a full-on ball gown and sing-cry to Ms. Swift playing Champagne Problems.
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Flannel Shirt
Image Credit: Courtesy of Amazon Browns and reds are your friends for this era. Slip this flannel shacket on over a white tee and denim bottoms, and should things heat up, simply tie it around your waist as you dance (or cry) the night away.
$142030% Off
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A Green Dress
Image Credit: Courtesy of Shopbop On any other day, this could be a cute green sundress. But at the Eras tour, it’s a callback to Evermore’s nature theme.
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10. Midnights
Image Credit: Getty Images, Adobe. Design: Sasha Purdy/stylecaster. The Midnights era combines Taylor Swift’s soft glam from her Folklore/Evermore phase with the tenacity of Reputation and Lover-like sparkles—and you’ll definitely want some “Lavender Haze” to the mix. Whether you’re rewearing your DIY Bejeweled Halloween costume or buying a whole new look, the best thing you can pair with it is confidence (and maybe a clock).
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Celestial Designs
Image Credit: Courtesy of Amazon Even though Midnights is no longer Taylor’s most recent album, best believe people will be wearing “bejeweled,” celestial fits at this concert in its honor. Don’t hold back when it comes to stars, moons, and sparkles
, and if you’re looking to copy the pop star’s 34th birthday style, this dress is a great way to do it. -
A Purple Jacket
Image Credit: Courtesy of Amazon Depending on when and where your concert is, you could complete your outfit with a furry purple jacket
, which is something that Swift herself has worn on stage. However, if that’s a tad too toasty in the warm weather, swap it out for a lighter, purple bomber, like this very “Lavender Haze” option
.Zeagoo Women’s Bomber Jacket Lightweight Zip Up Jacket
$313818% Off
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11. The Tortured Poets Department
Image Credit: Courtesy of Universal Music Group. Adobe. Design: Sasha Purdy/StyleCaster. Since The Tortured Poet’s Department era is fairly new, we’re still figuring out its specific aesthetic. We do, however, know that it favors a beige, greige, black, and white color scheme, and that the “Fortnight” music video references an office, a psych ward, victorian ruffles, and extraterrestrial beings, so do with that what you will. Alternatively, you could dress as Swift’s muse, Clara Bow, slip on a Kansas City Chiefs jerse (or, more specifically, a Travis Kelce jersey), or pull off her Coachella style in a pleated mini skirt.
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A White Dress
Image Credit: Courtesy of Amazon Not only did Swift announce this album in a white gown at the 2024 Grammys, she also wore a similar look in the “Fortnight” music video and rocked a now-sold-out, $2,500 Khaite design in clips for Spotify. This maxi from The Drop
perfectly pays tribute to all three and ranges from size XXS to 5X.$65707% Off
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A Lavender Skirt
Image Credit: Courtesy of POPFLEX Taylor wasn’t lying when she referenced a “lilac short skirt, the one that fits me like skin” in her song “imgonnagetyouback.” In a YouTube Short shared by the star, she’s seen wearing this exact one. Technically, it’s a fitness skort, which is even better; now, you’ll have no problem jumping up and down from excitement without accidentally flashing people.
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The Aimee Clip
Image Credit: Courtesy of Anthropologie As it turns out, Taylor was dropping album hints for months—including rocking this Aimee claw clip, which is a reference to her song, “thanK you aIMee,” which is reportedly a reference to Kim Kardashian. Sure, it might not be the most statement-making part of your look, but fellow fans will appreciate it (and you can’t go wrong with a good 3-for-1 deal).
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A Chiefs Reference
Image Credit: Courtesy of Amazon If Taylor’s in her Chiefs and Travis Kelce era, we’re all in our Chiefs and Travis Kelce era. Considering the singer is known to shout out her man at concerts, you won’t be the only one paying tribute to the NFL player. Plus if you invest in this shirt
now, you won’t have to buy one when football season rolls around again.
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